As they continue to be a forward-thinking communications agency, Citizen Relations has just announced it has acquired Toronto-based Black Chalk Marketing, a boutique experiential firm. Black Chalk Marketing’s Founder, Kevin Wagman will join Citizen as Managing Director, Experiential leading the programs and functions across North America. Black Chalk’s employees are now operating as Citizens, and have joined the rest of the experiential team in its Toronto office. The U.S. experiential team will become part of the North American offering and is led by Rachael George who recently joined the firm in New York.
Over the years, Black Chalk has grown its client roster to include companies such as Microsoft, Spotify, Warner Bros. Entertainmt. Black Chalk’s capabilities and expertise includes promotional and sponsorship marketing, trade show design and management, youth marketing activation, off-site and in-store retail activation, concert and entertainment production, conferences, and content creation and production.
Update: Black Chalk Marketing was acquired for an undisclosed sum.