Kitchener-based Vidyard has brought on Sandy Pell as the video platform’s new Senior Manager Corporate Communications. In the role Sandy will play a key role in helping to create and execute the communications strategy that will encompass messaging through both tradition and social media, online and offline. She will work out of the organization’s Vancouver office.
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Prior to the move Sandy was Manager Corporate Communications at Hootsuite, where she helped to execute strategic communications plans, secured over 24,000 global media mentions and managed the company’s crisis communications processes, including corrections of misinformation and inaccuracies. She had first joined Hootsuite as their Public Relations Manager.
Sandy is a recipient of PR In Canada’s Top 30 Under 30 in 2014.