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La Coop fédérée is the largest agri-food enterprise in Quebec and 25th largest in the world has appointed Ann Picard appointed as the organization’s new Vice President of Marketing & Communications.
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Prior to the appointment Ann was Head of Marketing at Zagora where she headed up a team tasked with planning, creating and developing digital strategies and marketing programs (content, promotional campaigns, newsletters, social media, etc.) as well as the company’s marketing collateral and tools. She was also responsible for managing various international media and affinity partnerships to promote the different business happenings we offer in a variety of industries. Before that Senior Marketing Director at TC Media; Senior Manager, Marketing Communications at Aeroplan; Marketing Manager, Single Sales and Catalogues, Canada at Reader’s Digest.