Toronto Public Health put the finishing touches on a new campaign that drew hundreds of Torontonians in the 2016 condomTO wrapper design contest. Hundreds of entries were narrowed down to 10 finalists, and the winners were announced on the condomTO website.
“We are very pleased with the positive response and interest the condomTO design contest received,” said Dr. Barbara Yaffe, Toronto’s Acting Medical Officer of Health. “Sexual health is a key part of good health and the more we can get people thinking about this topic, the more we can work together to improve the health of residents. Congratulations to the winners.”
Contest winners were selected by an expert panel of judges including leaders in sexual health, art and design, local media and local politics. Toronto Public Health staff reviewed the designs to ensure they aligned with Toronto Public Health’s Sexual Health Philosophy and Guiding Principles. The panellists were asked to judge all designs based on the following equally weighted criteria: design quality, civic pride and originality. The top 10 designs, five for each category, received the top scores from the panel.
The creative strategy and contest design were developed by The&Partnership Canada, which will also create a wrapper design for release next year. Other sponsors include ONE Condoms, providing overall contest management and the related website, and Miami Ad School Toronto, providing design workshops to Toronto youth.