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Breaking: Broad Reach Communications Appoints Jeff Roman As VP Client Services

Jeff RomanWe can finally share the news about Jeff Roman and his next big move.  Toronto-based Broad Reach Communications (Marketplace listing) has appointed Jeff Roman as the agency’s Vice President, Client Service and Operations.  In the role he will play a pivotal part of the agency’s growth and key role working directly with clients.

With over 15 years of industry experience Jeff is no stranger to both the agency and client side of the business. You may recall we broke the story back in August when Jeff Roman decided to leave NATIONAL Public Relations.  Prior to that, Jeff  has worked with organizations such as SIRIUS Satellite Radio Canada, Edelman, the Ontario government and Cohn & Wolfe.

As Andrea Lekushoff, President, Broad Reach Communications shared with us this is a significant move for the agency, “When you are building a values-based organization, it’s critical to find people who share your passion for growth and who want to make a difference.”