Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

Gillette Enters Global Partnership With Futbol Club Barcelona

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

gilletteMale grooming brand Gillette has announced its newest global partnership with Futbol Club Barcelona (FCB).  The new relationship solidifies their shared commitment to helping groom the next generation, as a premium partner, Gillette aims to celebrate the role precision plays in putting men on the path to victory, both on and off the pitch.

In addition to its support of FC Barcelona, Gillette is teaming up with one of the club’s star player Neymar Jr. to highlight humorous moments when guys realize their current actions just won’t cut it anymore – in life and in shaving. Neymar Jr. is using his own Twitter account to share funny, exaggerated photos of himself before he stepped up, inspiring guys all around the world to look back on their old habits with good humor and realize how far they’ve come.

Neymar Jr. is a global ambassador for Gillette, most recently helping to support the brand’s Rio 2016 Olympic Games campaign, “Perfect Isn’t Pretty.”