Brother Canada has entered into a new partnership with sewing expert, TV host, author and DIY specialist Denise Wild to help Canadians get more crafty, creative and resourceful in the sewing and embroidery arenas.
As part of the partnership, Denise will be using Brother products to deliver Vlogs, DIY videos, Meet and Greets and a number of other editorial projects.
The four-month partnership with Denise Wild is part of a Brother campaign to help Canadians nurture their skills, knowledge and passion for sewing, DIY and crafting. It’s also meant to shed light on Brother’s high quality line of sewing and embroidery products and legacy in the industry.
Brother’s has been around since 1928 creating sewing and embroidery machines with the first chain-stitch sewing machine for producing straw hats.
This is the first time in years that Brother Canada has worked directly with an external influencer to create multichannel original content for its Home Appliance Division.