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Lay’s And Swiss Chalet Team Up To Bring Canadians A New Love

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

Lays Chalet SauceFor over 50 years Canadians have enjoyed delicious meals served up by Swiss Chalet, and this week they teamed up with another great brand – Lay’s. now for the first time ever, Canadians will have the chance to enjoy the savoury Chalet sauce they love on the country’s favourite potato chips. Lay’s and Swiss Chalet have partnered to bring Canadians a truly Canadian delicacy, Lay’s Chalet Sauce potato chips.

Swiss Chalet’s secret recipe sauce has been a staple with Canadian families since 1954, developing a cult
like following where Canadians will do just about anything for (and with) the signature dipping sauce –
drink it with a straw, swim in it, even bathe in it. It was this fanatical love of the sauce that inspired Lay’s
and Swiss Chalet to create the most Canadian chip ever.

“Partnering with Lay’s was a natural extension for our brand,” says Lindsay Robinson, Director of Marketing – Swiss Chalet, Cara Operations Limited. “We pride ourselves on being Canadian, from our 62 year food print, to our product quality story and heritage, and our friendly “home away from home” service. This uniquely Canadian potato chip was the perfect way to bring 2 iconic Canadian flavours to the masses in a new and exciting way.”
Canadian Chalet sauce lovers need to mark their calendars. The new Lay’s flavour is now available in stores, and we “betca you can’t eat just one..”