McCormick & Company has brought the world spices, seasoning and flavour products for over 125 years. This week the consumer company gave the nod to Toronto-based Branding & Buzzing as their social media agency of record (AOR). As part of the assignment, Branding & Buzzing will be handling community management and engagement, how-to video content, culinary interviews and more, overseeing and revamping the already established social media marketing efforts of the American brand affiliate, McCormick for Chefs.
Branding & Buzzing is also set to execute Club House for Chef’s social media debut this summer, building on the relationships and trust already created in connections with chefs across Canada before ever bringing social media into play.
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