Staples Guy Makes His Return For Back To School

August 8, 2016



As September quickly approaches, Staples Canada is gearing for the back-to-school season which also means the retail brand is rolling out an extensive TV, Radio, Digital and Cinema campaign.  The aim of the campaign is to highlight the need for affordable essentials to keep up with students during the school year. Through various channels, the English commercial spots will feature Staples Guy and will focus on making sure back-to-school shopping is easy and affordable every step of the way.

Staples GuyThe new back-to-school campaign targets moms trying to keep up with their children, and airing in English (below) and French. It features 2 spots. The spots highlight the likely truths that students will lose or destroy their schools supplies and knapsack at one point or another, calling for another trip to Staples for mom. Fortunately, Staples lowest price guarantee makes it easy and stress free to replace and replenish school supplies throughout the year.

https://www.youtube.com/watch?v=-smFA3wXv8A&feature=youtu.be


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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