WELLA PROFESSIONALS Names New PR AOR

July 11, 2016



Wella ProfessionalsWELLA PROFESSIONALS, The Salon Professional Division of P&G, has selected NATA PR as its public relations agency of record following winning an RFP. The Montreal-based agency will oversee national PR initiatives and split the duties between its Montreal and Toronto offices, Montreal-
lead all initiatives in the Quebec market.

NATA PR will manage the media relations, product launches, event management and social media for the three P&G core brands: WELLA PROFESSIONALS, SEBASTIAN and NIOXIN. To kick-off the recent win, NATA will be working on a new product launch that is hitting the market in one week.
Previous Agency Of Record (AOR):


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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