WELLA PROFESSIONALS, The Salon Professional Division of P&G, has selected NATA PR as its public relations agency of record following winning an RFP. The Montreal-based agency will oversee national PR initiatives and split the duties between its Montreal and Toronto offices, Montreal-
lead all initiatives in the Quebec market.
NATA PR will manage the media relations, product launches, event management and social media for the three P&G core brands: WELLA PROFESSIONALS, SEBASTIAN and NIOXIN. To kick-off the recent win, NATA will be working on a new product launch that is hitting the market in one week.
Previous Agency Of Record (AOR):