Citizen Relations is making headlines once again as Nick Cowling has appointed some new leadership in Toronto who will co-lead operations for the office.
Effective immediately, Mark Carpenter and Sabrina Kandasamy will oversee all aspects of client service, talent management, as well as business development, growth and innovation for the Citizen Relations Toronto team. Sabrina came to Citizen Relations back in April of last year as they launched their i²: Insight & Innovation group. We broke the story of Mark joining Citizen back in June 2015 as Vice President of Digital.
In a dual role, Mark and Sabrina will continue to lead the firm’s digital and strategic planning functions, respectively.
Mark has over 15 years of diverse marketing experience working across a variety of sectors including packaged goods, financial services, automotive, beer and telecommunications.
With nearly 15 years in integrated communications, Sabrina has led planning and strategy, as well as insights and analytics for a variety of brands in consumer packaged goods, travel, entertainment, fashion and automotive sectors. Prior to Citizen, Kandasamy headed global communication efforts for a leading kids and teens entertainment brand, as well as operated her own strategic consulting practice.