Chic Choc Spiced Rum Truck Tour Hits The Streets Of Ontario

June 1, 2016



As the weather starts to heat up, Chic Choc Spiced Rum is getting ready to light up your taste buds with their newest product offering.  As part of their latest campaign, they will descend from the Chic Choc Mountains in Quebec, and travelling across Ontario for its inaugural summer tour event.

The Chic Choc Spiced Rum Truck Tour will voyage across Ontario until the end of June promoting the Canadian-made spiced rum and sharing samples with the lucky folks who spot the truck.

Chic Choc Spiced RumThe custom wrapped truck is a literal bar on wheels and features the unmistakable Chic Choc Spiced Rum branding complete with the rum’s iconic bear and Chic Choc Adventurer. Visitors will be able to pick up a free 50 mL sample of Chic Choc Spiced Rum and be able to enter the Chic Choc Spiced Rum Truck Tour contest that will select one lucky winner to throw his or her own truck party on Canada Day.

 

The rum draws its inspiration from the boreal forest of the Chic Choc Mountains in Quebec, Chic Choc Spiced Rum is the only artisanal rum made with a mixture of spices found in this untouched location of the country.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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