As they continue to expand on their tools to used to communicate with customers and prospects, Manulife
recently promoted Shawna Dennis to the role of AVP of Content Marketing Strategy. In the role Shawna and her team will be responsible for collaborating with the business units within Manulife/John Hancock to develop and execute a global content marketing strategy.
Prior to the promotion, Shawna was AVP, Integration Communications; AVP, Marketing & Communications and Director, Marketing & Communications, Advisory Services. Before joining Manulife in 2012, Shawna held several position with CIBC including Associate Director, Marketing Communications; and Associate Director, National Marketing.