MEC Selects A New Canadian Public Relations Agency of Record

May 18, 2016



MEC Mountain Equipment Co-OpWith 18 stores across Canada and a strong omnichannel presence, retailer MEC has selected NKPR as their new public relations agency of record (AOR).  Key initiatives they will be tasked with include key tactics including media relations, influencer outreach, strategic partnerships and impactful store opening and community events.

MEC will continue to expand its offering to Canadians with four new store openings in 2016 including Kelowna (now open), South Edmonton Common (Fall), Laval (Fall) and North York – Toronto (Fall) and a growing active lifestyle category spotlighting activities such as travel, running and yoga.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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