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MEC Selects A New Canadian Public Relations Agency of Record

MEC Mountain Equipment Co-OpWith 18 stores across Canada and a strong omnichannel presence, retailer MEC has selected NKPR as their new public relations agency of record (AOR).  Key initiatives they will be tasked with include key tactics including media relations, influencer outreach, strategic partnerships and impactful store opening and community events.

MEC will continue to expand its offering to Canadians with four new store openings in 2016 including Kelowna (now open), South Edmonton Common (Fall), Laval (Fall) and North York – Toronto (Fall) and a growing active lifestyle category spotlighting activities such as travel, running and yoga.

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