With 18 stores across Canada and a strong omnichannel presence, retailer MEC has selected NKPR as their new public relations agency of record (AOR). Key initiatives they will be tasked with include key tactics including media relations, influencer outreach, strategic partnerships and impactful store opening and community events.
MEC will continue to expand its offering to Canadians with four new store openings in 2016 including Kelowna (now open), South Edmonton Common (Fall), Laval (Fall) and North York – Toronto (Fall) and a growing active lifestyle category spotlighting activities such as travel, running and yoga.
Previous Agency Of Record (AOR):
This Content Requires Registration
Register as a PRO or Corporate Member to gain access to this article and to all the PRO & Corporate member content.
[Content protected for PRO, PRO Plus, Corporate, Corporate Plus members only]. Login above to access this content or register here