2016 SMCC Sponsorship Marketing Award Winners – And The Winners Are….

April 29, 2016


2016 Sponsorship Marketing AwardsThis week The Sponsorship Marketing Council Canada (SMCC) held its annual awards gala with a packed room of 300+ sponsorship professionals representing some of Canada’s biggest brands.  The big winners of the night were Ford Canada’s sponsorship of TIFF takes home Best in Show Award and CIBC inducted into SMCC Hall of Fame for Run for the Cure Campaign.

The awards honors event properties, brands and companies who have raised the bar in sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand and business results.
The event also featured a keynote address from former CFL Commissioner and Chair of the JUNO Awards Mark Cohon.

The 2016 SMCC Sponsorship Marketing Award winners are as follows:

Arts & Culture: Gold: SunLife Financial & the Sarah McLachlan School of Music’s Musical Instrument Donation Drive Campaign

Best New Initiative: Gold: Dairy Farmers of Canada: Fuelling Women Champions

Best New Innovation: Gold: SunLife Financial’s Parcours Simplement Brilliant Home Economics Program at Expo-Quebec

Cause: 

Gold: Sick Kids Foundation’s Partnership with Murdoch Mysteries
Award of Distinction: Visa Checkout Movember Hockey Tools

Events & Festivals: Gold: Ford Canada’s Sponsorship of TIFF

French: 

Gold: Canadian Tire’s Red vs. White Scrimmage
Award of Distinction: TELUS & Operation Enfant Soleil

Small Budget: Gold: Sun Life Financial’s Kids in Gear in Partnership with the Kitchener Rangers

Sports: Gold: SPORTCHEK #MYNORTH

Media: Gold: CIBC’s Broadcast of the 2015 Pan/Parapan Am Games

Sustained Success: Gold: A&W Canada Cruisin’ to End MS

Hall of Fame: Canadian Breast Cancer Foundation CIBC Run For the Cure

Best In Show: Ford Canada’s Sponsorship of TIFF

Be sure to check out our complete photos gallery here.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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