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2016 SMCC Sponsorship Marketing Award Winners – And The Winners Are….

2016 Sponsorship Marketing AwardsThis week The Sponsorship Marketing Council Canada (SMCC) held its annual awards gala with a packed room of 300+ sponsorship professionals representing some of Canada’s biggest brands.  The big winners of the night were Ford Canada’s sponsorship of TIFF takes home Best in Show Award and CIBC inducted into SMCC Hall of Fame for Run for the Cure Campaign.

The awards honors event properties, brands and companies who have raised the bar in sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand and business results.
The event also featured a keynote address from former CFL Commissioner and Chair of the JUNO Awards Mark Cohon.

The 2016 SMCC Sponsorship Marketing Award winners are as follows:

Arts & Culture: Gold: SunLife Financial & the Sarah McLachlan School of Music’s Musical Instrument Donation Drive Campaign

Best New Initiative: Gold: Dairy Farmers of Canada: Fuelling Women Champions

Best New Innovation: Gold: SunLife Financial’s Parcours Simplement Brilliant Home Economics Program at Expo-Quebec


Gold: Sick Kids Foundation’s Partnership with Murdoch Mysteries
Award of Distinction: Visa Checkout Movember Hockey Tools

Events & Festivals: Gold: Ford Canada’s Sponsorship of TIFF


Gold: Canadian Tire’s Red vs. White Scrimmage
Award of Distinction: TELUS & Operation Enfant Soleil

Small Budget: Gold: Sun Life Financial’s Kids in Gear in Partnership with the Kitchener Rangers


Media: Gold: CIBC’s Broadcast of the 2015 Pan/Parapan Am Games

Sustained Success: Gold: A&W Canada Cruisin’ to End MS

Hall of Fame: Canadian Breast Cancer Foundation CIBC Run For the Cure

Best In Show: Ford Canada’s Sponsorship of TIFF

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