With over 20 years working in the public relations industry Lisa Bednarski has learned a thing or two about the needs of both brands and agencies. Lisa took a break from the agency work back in mid-2015, gathered some ideas and thoughts and has turned that vision into LABWORK Creative Strategies. The new company aims to offer “an effective and efficient way to inject fresh strategic and creative thinking into marketing communications, marketing public relations and digital public relations program development – especially for those who would otherwise not have access.”
Over her career Lisa has worked for agencies such as Edelman, Weber Shandwick and Cohn & Wolfe to name a few. That experience has allowed her to come up with the LABWORK methodology, a collection of what she learned at the strategic planning and creative development tables at global agencies and on integrated agency teams for many multi-national clients during her 20+ year career. This methodology will help to provide numerous methodologies and processes for mining insights, building strategic foundations and getting to creative territories.