3 Traits That Will Dominate PR Hiring In 2016

March 10, 2016


Are you looking for your next role in the communications industry – here are 3 things you will want to ensure you bring to the table.
Are you looking to hire top talent for your next public relations role? – here are 3 things that you will want to make sure they have.

  1. Stronger media relationships – the number of media outlets you could pitch to has decreased over the last year.  Moving forward there will need to be a greater emphasis from PR pro’s to have strong media relationships which will help to get coverage.
  2. Better digital knowledge – once a time media pitching was done by fax machine, those days are long gone and today PR pro’s need to have a working knowledge (and presence) on EVERY social network (Facebook, Instagram, LinkedIn, Twitter, YouTube). Brands are there, you need to be too!
  3. Brand ambassadors – as you pitch a story,  you represent the agency you work for. As you post content online, you represent the agency you work for.  The number of ways that individuals are linked and therefore represent their agency has increased.  Keep in mind, that the person pitching the story might be the only point of contact a journalist ever has with ABC Agency.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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