PR In Canada – Why the name The Colony Project? Amanda Shuchat -We are born from the DNA of Citizen Relations, everything in life begins with one citizen. But when a group of citizens work together to form a common good, they create a colony.
PR In Canada – Does Vision 7 (Citizen Relations‘ parent company) need another PR agency?
Amanda Shuchat -Yes, Vision 7 has 2 creative agencies, 2 media agencies, adding another public relations agency is the natural evolution
PR In Canada – How will The Colony Project be different from Citizen Relations?
Amanda Shuchat – Both are full-service agencies; Citizen works on massive projects, but Colony will work on small projects and ones that need a different type of innovation and focus. We will also be very closely tied to Cossette and offer a more integrated approach. For example, both Colony and Cossette will work on M&M Meat Shops.
Update We are now hearing some buzz this might be a conflict agency for Citizen.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.