Pulse Canada Selects Crave Public Relations As PR AOR

February 18, 2016


Pulse Canada - 1Pulse Canada has announced they have hired Crave Public Relations to lead strategy and execution throughout 2016 to promote International Year of Pulses (IYP) in Canada with Chef Michael Smith serving as Canada’s IYP ambassador.

IYP2016 activities in Canada kicked off with Pulse Feast on January 6th, where Canadians were invited to take a pledge to eat pulses at least once a week for ten weeks. Since then, IYP has received major national media attention and has been called as one of the top food trends for 2016.

“Crave PR was hired for their ability to tell a compelling story that resonates with media, for their proven track record in food PR, and for their relationships with media, bloggers, dietitians, culinary influencers and tastemakers,” said Courtney Hirota, Director, Strategic Communications, Pulse Canada.

Fun Fact: Canada is the world’s largest producer and exporter of dry peas and lentils and a major supplier of pulses to over 150 countries around the world.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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