Call2Recycle Encourages Consumers To Get Charged Up For National Battery Day

February 18, 2016


National Battery DayAs consumers across North America start their day, Call2Recycle is bringing awareness to the fact that it is also National Battery Day with its latest campaign.

“We are excited about expanding out working with Call2Recycle.  This campaign adds to our growing sustainability practice and provides us an opportunity to partner with our clients and make a positive impact on the globe.” added Julie McIlroy, Partner, M&K Media

“We had originally hired M&K Media last year due to their extensive not-for-profit experience and growing sustainability practice. Once we saw success in Canada we enlisted M&K to extend their media planning and buying service to the United States,” said Sandra Abuwalla, Marketing Director, Call2Recycle Canada.

The campaign was rolled out on February 1 and runs until February 29th leveraging multiple platforms including digital, print and radio.

Fun Fact: The battery was first invented in 1800 by Alessandro Volta.

Agencies Behind National Battery Day Campaign:

Media Buying & Planing: M&K Media


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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