“We are excited about expanding out working with Call2Recycle. This campaign adds to our growing sustainability practice and provides us an opportunity to partner with our clients and make a positive impact on the globe.” added Julie McIlroy, Partner, M&K Media
“We had originally hired M&K Media last year due to their extensive not-for-profit experience and growing sustainability practice. Once we saw success in Canada we enlisted M&K to extend their media planning and buying service to the United States,” said Sandra Abuwalla, Marketing Director, Call2Recycle Canada.
The campaign was rolled out on February 1 and runs until February 29th leveraging multiple platforms including digital, print and radio.
Fun Fact: The battery was first invented in 1800 by Alessandro Volta.
Agencies Behind National Battery Day Campaign:
Media Buying & Planing: M&K Media