CO-OP Gets In The Driver’s Seat As New PR AOR For autoTRADER.ca

February 18, 2016


autoTRADER.caAs they look to consolidate their communications efforts autoTRADER.ca, TRADER Corporation, a provider of automotive digital marketplaces and dealer marketing solutions, has named Toronto-based integrated advertising and communications agency, CO-OP as their public relations Agency of Record.

CO-OP had executed a number of campaigns for autoTRADER.ca over the last year including national television work and being tasked with adding a strategic consumer facing public relations support to their comprehensive communications programming.

As part of the overall assignment, CO-OP will engage a PR program that aims to set autoTRADER.ca (autoHEBDO.net in French-speaking Canada) apart by generating quantitative and qualitative media coverage in identified verticals through implementing timely, relevant and strategic media outreach. In particular, the agency has developed a comprehensive thought leadership program that seeks to amplify the brand’s credibility as the top source for automotive demand data and consumer insights in the Canadian marketplace.

CO-OP will manage public relations for autoTRADER.ca in both English and French Canada.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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