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LEAGUE Taps Herscu & Goldsilver As PR AOR

LEAGUE Inc.As Michael Serbinis, the Founder and Former CEO of Kobo builds up his next venture called League Inc., his team sought out a public relations agency to help build consumers awareness.  League has signed Toronto-based Herscu & Goldsilver as its new agency of record.

“In my experience building disruptive new companies, you only have a limited time to reach escape velocity,” said Mike Serbinis, CEO, LEAGUE. “Unlike traditional agencies, the team at Herscu & Goldsilver provides the rocket fuel that companies like LEAGUE need to take off.”

LEAGUE Inc. is a digital health platform that connects people to a comprehensive network of health services and benefits, giving them choice, convenience and savings. More than a hundred companies in Toronto and Seattle are already working with LEAGUE.