Robin Hood Bakes For Change [Pictures]

February 17, 2016


We have all heard the saying “Go big or go home,”  and that is exactly what the team over at Robin Hood did on Monday to celebrate Family Day.   The brand made a big move as they aimed to make history by setting a new Guinness World Record for the largest cookie mosaic. Hosting an event in downtown Toronto Robin Hood used the opportunity to invited youth and their families from across Toronto to help celebrate the moment as well as take part in helping to make the cookie mosaic.

Robin Hood + We Bake for ChangeSteph Bigford, Brand Manager, Robin Hood was on hand to welcome attendees and share the brand’s commitment towards We Day. Craig Kielburger, Co-Founder of WE Day and Free The Children also attended the event and was blown away by the support and commitment from Robin Hood and the community. To ensure that everything went as planned, Christina Flounders Conlon, Adjudicator, Guinness World Records North America, Inc., was also on hand to count every cookie.

The campaign also extended across Canada as youth were encouraged to register for We Bake for Change – an initiative of WE Day – and host bake sales with their friends and families in support of Free The Children.

The final result, a historic moment was made as the cookie mosaic was completed measuring 29.58 feet by 47.71 feet and was comprised of over 13,000 shortbread cookies.

Agencies Behind Robin Hood + We Bake for Change Campaign:

Event Production & Media Relations: Environics Communications


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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