Budman PR Rebrands As Matte PR

February 9, 2016


Matte PRBack in December, Nina Budman, Founder of Toronto-based BudmanPR sadly passed away.  Before her passing, Nina had worked closely with her team to seamlessly transition from BudmanPR to Matte PR, which launches today. Heidi Ruggier takes on the role of director for Matte PR. The agency will remain focused on campaigns for lifestyle, fashion, beauty, architecture, retail, and design clients.

The name “Matte PR” was inspired by the belief that public relations plays its role behind-the-scenes. An important element of successful PR is that people are provided with informative content organically and authentically. The name also pays homage to an old school PR tool – the ‘matte story’ – a well-written, ready-to-distribute article for newspapers and magazines.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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