Back in December, Nina Budman, Founder of Toronto-based BudmanPR sadly passed away. Before her passing, Nina had worked closely with her team to seamlessly transition from BudmanPR to Matte PR, which launches today. Heidi Ruggier takes on the role of director for Matte PR. The agency will remain focused on campaigns for lifestyle, fashion, beauty, architecture, retail, and design clients.
The name “Matte PR” was inspired by the belief that public relations plays its role behind-the-scenes. An important element of successful PR is that people are provided with informative content organically and authentically. The name also pays homage to an old school PR tool – the ‘matte story’ – a well-written, ready-to-distribute article for newspapers and magazines.