Jergens And Korine Cote Wants Quebec To Know Their True Beauty

February 5, 2016


JergensThis week Jergens rolled out its newest campaign targeted at the Quebec market.  The campaign, entitled “Votre beauté c’est bien plus qu’un joli visage” (“You’re more than just a pretty face”) was inspired by a similar campaign in the U.S. featuring actress Leslie Mann. With a dose of Korine’s comedic style, the spots take a light-hearted, self-deprecating approach to promote the importance for women of taking care of their entire body. All three ads feature stand-up comedian Korine Côté sharing the benefits of hydrating the entire body, with a script written by the comedian herself.

Commissioned by Gaggi Media Communications, the three 15-second TV spots (video below) were produced by Bell Media starring the comedian. The campaign is airing now through September on Canal Vie, VRAK, Canal D, and Séries+ channels, and their associated digital properties.

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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