This week Jergens rolled out its newest campaign targeted at the Quebec market. The campaign, entitled “Votre beauté c’est bien plus qu’un joli visage” (“You’re more than just a pretty face”) was inspired by a similar campaign in the U.S. featuring actress Leslie Mann. With a dose of Korine’s comedic style, the spots take a light-hearted, self-deprecating approach to promote the importance for women of taking care of their entire body. All three ads feature stand-up comedian Korine Côté sharing the benefits of hydrating the entire body, with a script written by the comedian herself.
Commissioned by Gaggi Media Communications, the three 15-second TV spots (video below) were produced by Bell Media starring the comedian. The campaign is airing now through September on Canal Vie, VRAK, Canal D, and Séries+ channels, and their associated digital properties.