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Jergens And Korine Cote Wants Quebec To Know Their True Beauty

JergensThis week Jergens rolled out its newest campaign targeted at the Quebec market.  The campaign, entitled “Votre beauté c’est bien plus qu’un joli visage” (“You’re more than just a pretty face”) was inspired by a similar campaign in the U.S. featuring actress Leslie Mann. With a dose of Korine’s comedic style, the spots take a light-hearted, self-deprecating approach to promote the importance for women of taking care of their entire body. All three ads feature stand-up comedian Korine Côté sharing the benefits of hydrating the entire body, with a script written by the comedian herself.

Commissioned by Gaggi Media Communications, the three 15-second TV spots (video below) were produced by Bell Media starring the comedian. The campaign is airing now through September on Canal Vie, VRAK, Canal D, and Séries+ channels, and their associated digital properties.