GE Appliances Names Craft Public Relations As AOR

January 25, 2016


GE Appliances Canada GE Appliances Canada has named Toronto-based Craft Public Relations as their new PR Agency of Record (AOR).  In the new assignment, Craft will lead strategy and execution across their collection of brands, which includes GE, GE Profile, GE Cafe and Monogram.
Lyndon Madden, Marketing Director at GE Appliances Canada added, “We
were seeking a PR partner who shared our enthusiasm for our major appliance categories. One who
can elevate us to the top step of the crucial earned consumer sector. Craft came to us with great
passion, huge creative bandwidth and the type of business practices we align well with. We are
excited to work with Craft as a strategic partner and look forward to what we will create together.”
Craft has taken over the business effective immediately, and is already planning a media showcase
event for early March.

Craft was awarded the account following a competitive review.

[mc4wp_form id=”13930″]


Your organization needs the best talent, let PR In Canada help you!



Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry


Related Stories:


Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

>