GE Appliances Canada has named Toronto-based Craft Public Relations as their new PR Agency of Record (AOR). In the new assignment, Craft will lead strategy and execution across their collection of brands, which includes GE, GE Profile, GE Cafe and Monogram.
Lyndon Madden, Marketing Director at GE Appliances Canada added, “We
were seeking a PR partner who shared our enthusiasm for our major appliance categories. One who
can elevate us to the top step of the crucial earned consumer sector. Craft came to us with great
passion, huge creative bandwidth and the type of business practices we align well with. We are
excited to work with Craft as a strategic partner and look forward to what we will create together.”
Craft has taken over the business effective immediately, and is already planning a media showcase
event for early March.
Craft was awarded the account following a competitive review.[mc4wp_form id=”13930″]