As the world of communications continues to evolve, social media influencers have become a crucial part of a strong communications plan. Knowing who will embrace your product or service, and in turn evangelize throughout their respective network can make or break a product launch. Toronto-based Shine PR, launched a new venture this week called Shine Influencers this week, talent management agency for social influencers. Shine will represent a cross-section of North American “social superstars.” Connecting brands to their consumers, Shine will engage influencers who have the power to reach their desired demographic through authentic and unique collaborations.
As of launch time, Shine says they already have a talent roster consisting of lifestyle, fashion, moms, health, food and travel bloggers.
Shine opened it’s doors January 2015 and since then have been actively working in the consumer and B2B space supporting brands including Pandora, Young People’s Theatre, and Orbis Canada with events, social media and media relations programs.