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H+K Canada Goes To The Movies With Cineplex

CineplexAfter the completion of an agency review, Cineplex Entertainment has named H +K Canada as its public relations agency of record (AOR).

Cineplex chose H+K for its creative approaches and insights for the company’s numerous businesses including theatrical exhibition, food services, gaming, Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks and home entertainment content. The two companies have already begun working on projects including the transformation of eSports in Canada with the recent acquisition of WorldGaming. In addition, H+K will work closely with Cineplex to support the launch of The Rec Room, a premier social entertainment destination offering upscale casual dining, gaming and entertainment for young adults, families and corporate events.