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Fathom Communications Hits The Slopes As AOR For Colorado Ski Country

Colorado Ski Country USAColorado Ski Country USA (CSCUSA), who representing 21 ski and snowboard resorts, has selected Fathom Communications as public relations agency of record in Canada following a competitive review process.

“Fathom Co has strong experience working in the tourism industry with member-based organizations like ours and really demonstrated their enthusiasm and suitability for helping us reach our objectives in the Canadian market,” said Steven Strecker, Senior Marketing Manager of CSCUSA. “They are ski savvy and we are excited to have them on our team heading into the 2015/2016 Colorado ski season.

As part of the new assignment, Fathom will organize and lead media trips to the member resorts, create ongoing awareness in-market via a number of initiatives, serve as a resource to media and offer social media support.