Yes, Our Agency Is Amazing At Media Relations »

P.K. Subban Joins Scotiabank Roster As Hockey Ambassador

SEsponsorshipScotia-1614As Canada gets ready for its one of its most celebrated “unofficial” seasons – hockey, Scotiabank recently announced its newest Hockey Ambassador, NHL Star P.K. Subban.

The announcement was made this week atScotiabank’s Brossard Branch in Quebec, when P.K. surprised the NDG Atom Panthers by showing up while they visited their sponsored branch.

Originally from Toronto, ON, P.K. grew up playing community hockey in the GTHL and is now a star player for the Montreal Canadiens, a Scotiabank-sponsored team for the past five years.

“Growing up playing in the Canadian minor hockey program, I’m drawn to the way that Scotiabank’s sponsorship of hockey spans all aspects of the game,” said P.K. Subban, Montreal Canadiens all-star defenceman. “The team at Scotiabank recognizes that hockey has the power to connect communities and people across the country.”

SEsponsorshipScotia-1785

As part of the engagement with Scotiabank P.K. will:

  • Be featured in “Portraits of the 5th Season”, Scotiabank’s hockey documentary series on Scotiabank’s Wednesday Night Hockey, starting October 7 on Sportsnet.
  • Support Scotiabank’s sponsorship of local community hockey teams across Canada.
  • Participate in some of Scotiabank’s special hockey events for Scotiabank customers throughout the season.
  • Integrate with Scotiabank’s social media channels about local hockey and 5th Season initiatives.

“We believe it’s important to build teamwork and camaraderie in sport and community,” said Clinton Braganza, Senior Vice President, Canadian Marketing at Scotiabank. “Hockey is a shared passion for our customers and employees and it’s an important part of our community and sponsorship strategy. With P.K. as our new Community Hockey Ambassador, we have someone who embodies those same values, and understands the importance of Canada’s unofficial 5th Season – the hockey season – has on our lives in Canada.”


Login Here