New York-based Casper, set sail for a cruise along the Toronto waterfront with a few friends on Labor Day and the startup company Casper has been known for their quirky and innovative marketing initiatives created by their team which include their Snooze Bar pop-up tour, award-winning 24-hour Twitter banter, and its autonomous sleep journalism site, VanWinkles.com. This year Casper held Labour Day cruises in New York, Toronto, Chicago, Los Angeles and San Francisco. They also had a cruise on US Memorial Day in May.
In all cases the tickets sales all went to charity:water, an organization that brings safe drinking water to people in the developing world. Media for the event was handled by Pointman Public Relations.
Photo Credit: Zahra Siddiqui