Casper Sets Sail On Toronto Waters For Labour Day Campaign

September 15, 2015


2015-09-07 14.48.57 New York-based Casper, set sail for a cruise along the Toronto waterfront with a few friends on Labor Day and the startup company  Casper has been known for their quirky and innovative marketing initiatives created by their team which include their Snooze Bar pop-up tour, award-winning 24-hour Twitter banter, and its autonomous sleep journalism site, VanWinkles.com.  This year Casper held Labour Day cruises in New York, Toronto, Chicago, Los Angeles and San Francisco.  They also had a cruise on US Memorial Day in May.

2015-09-07 14.38.15

In all cases the tickets sales all went to charity:water, an organization that brings safe drinking water to people in the developing world.  Media for the event was handled by Pointman Public Relations.

Photo Credit: Zahra Siddiqui 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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