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Casper Sets Sail On Toronto Waters For Labour Day Campaign

2015-09-07 14.48.57 New York-based Casper, set sail for a cruise along the Toronto waterfront with a few friends on Labor Day and the startup company  Casper has been known for their quirky and innovative marketing initiatives created by their team which include their Snooze Bar pop-up tour, award-winning 24-hour Twitter banter, and its autonomous sleep journalism site, VanWinkles.com.  This year Casper held Labour Day cruises in New York, Toronto, Chicago, Los Angeles and San Francisco.  They also had a cruise on US Memorial Day in May.

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In all cases the tickets sales all went to charity:water, an organization that brings safe drinking water to people in the developing world.  Media for the event was handled by Pointman Public Relations.

Photo Credit: Zahra Siddiqui 


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