Make it an Indigo Weekend Rolls Out

September 10, 2015


Indigo WeekendBook lovers get ready!  Today retailer Indigo is rolling out its new fall campaign called  Make it an Indigo Weekend. The campaign will launch at all Chapters, Indigo and Coles locations and will run eight consecutive weekends from September 10th through November 1st, 2015.

Starting today, each weekend will have its own unique theme with special events and promotions.

“Indigo’s mission is to add a little joy to people’s lives. We continually hear from our customers that Indigo is a special place for them – a relaxing place to unplug and unwind and get inspired.  This program is meant to deliver that feeling,” said Samantha Taylor, Vice-President of Marketing at Indigo.

To celebrate the launch of the campaign, Indigo will be hosting a nationwide Instagram contest ,fans will be asked to Instagram their #IndigoWeekend, for the chance to win prizes.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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