Book lovers get ready! Today retailer Indigo is rolling out its new fall campaign called Make it an Indigo Weekend. The campaign will launch at all Chapters, Indigo and Coles locations and will run eight consecutive weekends from September 10th through November 1st, 2015.
Starting today, each weekend will have its own unique theme with special events and promotions.
“Indigo’s mission is to add a little joy to people’s lives. We continually hear from our customers that Indigo is a special place for them – a relaxing place to unplug and unwind and get inspired. This program is meant to deliver that feeling,” said Samantha Taylor, Vice-President of Marketing at Indigo.
To celebrate the launch of the campaign, Indigo will be hosting a nationwide Instagram contest ,fans will be asked to Instagram their #IndigoWeekend, for the chance to win prizes.