Best Buy Gets #PermissionToHover With Influencers [Pics]

August 14, 2015


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Best Buy is not one of Canada’s largest retailers, but they also have the largest selection of electronics in the country which they is sold through their retail stories, BestBuy.ca and smartphone apps.  With the help of their “Blue Shirts” (the nickname for their retail staff) and Geek Squad they are often able to provide the answers to consumer’s technology questions at all levels.  With back to school quickly approaching Best Buy is ramping up for the busy season with their “Translate” campaign.  This week the Best Buy Canada launched a new campaign called #PermissionToHover campaign with the goal to help “helicopter parents better understand the technology that their the kids want by translating tech talk into real talk.

20150812_121811Best Buy Canada invited s number of influencers to take a ride in a private helicopter accompanied by parent Expert Rebecca Keenan who has often turned to staff team for help to better understand the technology needs for her 3 kids.  Members from the Geek Squad team and Best Buy’s Communications Manager Elliot Chun were also on hand to walk through some of the newest tech products.

Here are a few pictures from the day:

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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