Luxury car brand Jaguar Land Rover Canada has retained The Mint Agency as their first-ever agency of record. As part of the new assignment, The Mint Agency will manage lifestyle and automobile public relations for both Jaguar and Land Rover in Canada, as well as corporate communications for their corporate social responsibility initiative with the Canadian Cancer Society.
Until now, Jaguar Land Rover Canada has relied solely on in-house communications staff for all media and public relations.
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