Luxury car brand Jaguar Land Rover Canada has retained The Mint Agency as their first-ever agency of record. As part of the new assignment, The Mint Agency will manage lifestyle and automobile public relations for both Jaguar and Land Rover in Canada, as well as corporate communications for their corporate social responsibility initiative with the Canadian Cancer Society.
Until now, Jaguar Land Rover Canada has relied solely on in-house communications staff for all media and public relations.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.