Zenergy Communications was named Agency of Record (AOR) by the Canadian Vintners Association (CVA) for the development of its domestic wine branding campaign. The agency won the account after a competitive RFP process.
As part of the assignment, Zenergy Communications will be tasked with developing a brand identity and launch strategy promoting 100% Canadian wines, targeting the next generation of wine drinkers throughout the country. The goal of this mandate is to facilitate the long-term prosperity of Canada’s wine industry both domestically and eventually internationally. The launch date of this campaign is scheduled for Fall 2015, following strategic research and planning that is currently underway.
The CVA represents wineries responsible for more than 90 per cent of Canada’s wine production and premium wine exports in Canada.