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Renaissance Hotels Gets A Little Colour With New Global Social Media Campaign

As Renaissance Hotels, part of the Marriott International Lifestyle portfolio was looking to launch a new social media campaign the hotel chain turned to communications agency Colour to add the social media component.  As part of the campaign, Colour selected influencers in Santiago, Chile, Cairo, Egypt, Seattle, Washington to showcase and share their experiences at Renaissance Hotels through video, photography and social media sharing on the brand’s fourth annual Global Day of Discovery, featuring local events at 160 hotels in over 35 countries.

Colour was brought on board through Anomaly New York, Renaissance’s creative agency of record.