Retailers across Canada are constantly changing how they communicate to consumers, this week The Source unveiled its new experiential-format store, located at Toronto’s Yorkdale Mall. The fresh new store design gives customers a hands-on, tech-centric shopping experience that will become the prototype for future locations as The Source continues to grow and transform its messaging.
The new format, designed by Toronto-based retail design agency Shikatani Lacroix, marks the latest milestone in The Source’s brand reinvention strategy.
“It’s all about the shopping experience. Our customers told us that they want to be able to see, try and test products, and this new format gives them the opportunity for hands-on discovery combined with the personal service and carefully curated selection of brands we’re known for,” said Charles Brown, The Source President. “We have created a warm and comfortable environment that sets the stage to demystify technology and provides the ultimate consumer electronics retail experience.”
The new store design features warm wood tones and neutral white transaction surfaces providing a contrasting backdrop that makes the product the hero and encourages customer interaction. With research showing that today’s customers are seeking an engaging, tactile in-store experience, products have been grouped into categories and displayed in a manner that makes shopping easier and allows for interactive demos. An example is the new headphone wall displaying top brands that shoppers can test and compare head-to-head before they buy.
The revamped experience extends to the storefront as well. A front window digital display features dynamic content that draws customers in and helps educate them on the leading national brands available. Upon entering the store, a table display highlights The Source’s tagline of “I Want That”, showcasing a spectrum of the hottest new products.