As they look to make their entrance into Canada, ALCATEL ONETOUCH has become the Official Smartphone Partner of Toronto FC. The multi-year partnership is the first of its kind for ALCATEL ONETOUCH and represents the company’s most significant brand investment to date in Canada, with an extended reach to a wider North American audience.
As part of the partnership, there will be a focus on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, as well as in-market promotions.
“We’re excited to announce this new strategic partnership with Toronto FC, delivering on our commitment to build engagement around our brand as we continue to rise as one of the top smartphone manufacturers in the region,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “The two brands align well as we’re both cut from a common thread, with the focus to deliver a great experience for our fans. As the official smartphone partner, we have a unique opportunity to reach new audiences and deliver on our brand promise to bring value and enable memorable experiences to Toronto FC fans.”
“Toronto FC is proud to be ALCATEL ONETOUCH’s first partner in the Canadian sports market,” said Dave Hopkinson, Chief Commercial Officer for MLSE. “TFC is constantly looking for ways to enhance the fan experience at BMO Field and at home. ALCATEL ONETOUCH, through its innovative, leading edge products like the Idol 3, enables fans to connect with the team and create memories that will last a lifetime. We are excited to introduce ALCATEL ONETOUCH to our TFC fans.”
In addition, ALCATEL ONETOUCH was the Presenting Sponsor of the Dwayne De Rosario Testimonial Match held at BMO Field on June 20, 2015, which celebrated the career of Toronto FC’s top scorer. ALCATEL ONETOUCH also presented Dwayne De Rosario with a $10,000 (CAD) donation for the DeRo Foundation.